Independent CPQ research since 1996.

Independent, vendor-neutral research on Configure, Price, Quote solutions since 1996. No sponsorships, no rankings for sale — just practitioner-level analysis to help you choose and implement CPQ with confidence.

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Analysis

CPQ Sales Report: In-Depth, Unbiased Vendor Analysis

Choosing the right CPQ solution can be overwhelming. Traditional analyst reports often provide broad overviews but lack the depth needed for real decision-making. The CPQ Sales Report offers a detailed, independent analysis of a single CPQ solution—with no rankings or vendor bias—to provide the clarity you need to avoid costly mistakes.

Explore the CPQ Sales Report for Unbiased Insights

Intelligence

CPQ Circle Subscription: Stay Ahead with Monthly Insights

The CPQ Circle Subscription is a unique offering for professionals who want to stay ahead in the fast-evolving Configure, Price, Quote (CPQ) space. Each month, subscribers receive the CPQ Circle Newsletter, featuring:

  • The latest State of CPQ updates
  • Industry trends and expert analysis
  • Global CPQ event calendars
  • Practical tips for customers, vendors, and integrators
Learn More About the CPQ Circle Subscription

Advisory

CPQ Solution Selection: Independent, Vendor-Neutral Guidance

Whether you’re exploring CPQ solutions or replacing an existing tool, our Solution Selection service provides independent, vendor-neutral guidance to help you make the right choice. Our only priority is helping you find the best-fit CPQ solution for your specific use case, leveraging our deep expertise to ensure your success.

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The Novus CPQ Advantage

Novus CPQ helps organizations make better decisions about configuration, pricing, and quoting.

We provide independent, practical guidance that helps clients select the right CPQ solution, reduce project risk, improve existing processes, and achieve measurable business value.

Independent and objective

Our recommendations are based on the client’s business requirements, priorities, and constraints—not on vendor relationships or predetermined technology choices.

Focused on business outcomes

Technology is only valuable when it improves how a business operates. We connect CPQ decisions to practical outcomes such as faster quoting, greater pricing consistency, stronger commercial processes, and more scalable operations.

Research-informed and practical

We combine ongoing CPQ market analysis, vendor research, customer feedback, and project experience. Our guidance is designed to be understandable, actionable, and relevant to each organization’s level of complexity and readiness.

Collaborative and transparent

We listen carefully, communicate openly, and explain the reasoning behind our recommendations. Risks, tradeoffs, assumptions, and limitations are addressed directly.

Adapted to each organization

There is no single CPQ approach that works for every company. We tailor our guidance to the client’s products, sales channels, technology environment, resources, and strategic goals.

Committed to long-term success

We consider not only the initial selection or project, but also adoption, governance, maintainability, and the organization’s ability to evolve its CPQ capabilities over time.

We are committed to helping our clients make informed CPQ decisions and achieve sustainable results.

We welcome honest feedback throughout every engagement and adjust our approach when necessary to ensure that our work remains relevant, practical, and valuable.

Featured Insights from The CPQ Channel

Explore the latest expert interviews and analysis from our long-running “CPQ Podcast” and “The CPQ Channel” on YouTube, featuring insights from leaders across the industry.

Latest CPQ Industry News & Expert Analysis

The Novus CPQ team provides relevant CPQ industry information, news, and events to keep you informed on the latest market shifts.

Conga Acquires PROS’ B2B Business

July 16th, 2026|0 Comments

Just two months after Thoma Bravo's acquisition closed, Conga announced in February 2026 that it has acquired PROS' B2B business — including its CPQ, price optimization, and rebate management product lines. This means PROS no [...]

PROS Holdings Acquired by Thoma Bravo

July 16th, 2026|0 Comments

In December 2025, private equity firm Thoma Bravo completed its acquisition of PROS Holdings, taking the longtime CPQ and pricing optimization vendor private. PROS has been a fixture in enterprise pricing and configure-price-quote software for [...]

Recent Insights from Our CPQ Blog

Explore our latest articles for in-depth analysis on CPQ trends, vendor comparisons, and implementation best practices. Authored by independent analyst Frank Sohn, our blog draws on nearly 30 years of hands-on experience to help you navigate the complex CPQ landscape with confidence.

Frequently Asked Questions about CPQ

Navigating the world of Configure, Price, Quote can be complex. Here, we’ve compiled answers to some of the most common questions we receive from businesses evaluating CPQ solutions. Our goal is to provide clear, vendor-neutral insights to help you make informed decisions.

CPQ is a software solution that helps sales teams produce accurate and highly configured quotes for complex products. It automates the processes of configuring products based on a set of rules, applying the correct pricing and discounts, and generating a professional quote document.

The CPQ market is crowded and complex. An independent analyst with deep practitioner experience, like Novus CPQ, provides unbiased guidance to help you navigate vendor claims, avoid costly implementation mistakes, and select a solution that is truly the best fit for your specific business needs, not the vendor’s.

Vendor-neutral means our advice and recommendations are 100% objective and free from any partnerships or financial incentives from software vendors. Our only priority is the success of your project, ensuring the solution you choose is based entirely on your requirements and budget.

A typical CPQ selection project can range from three to six months, depending on the complexity of your products, the number of stakeholders involved, and internal resource availability. Our structured methodology is designed to streamline this process and accelerate your time-to-value.

Artificial Intelligence (AI) is set to revolutionize CPQ by enabling intelligent product recommendations, dynamic pricing based on real-time data, and predictive sales guidance. As an emerging trend, it’s a key area we analyze to help our clients future-proof their investment.