In December 2025, private equity firm Thoma Bravo completed its acquisition of PROS Holdings, taking the longtime CPQ and pricing optimization vendor private. PROS has been a fixture in enterprise pricing and configure-price-quote software for years, and this move follows a broader pattern of consolidation in the space as PE firms continue to roll up established B2B software vendors.

For buyers currently evaluating or already running PROS, ownership changes like this are worth watching closely — new ownership can bring shifts in product investment, pricing, or roadmap priorities. We’ll continue tracking how this develops.