I regularly hear skepticism about industry analysts, including those specializing in Configure, Price, Quote (CPQ) solutions. Some perceive them as merely “pay-to-play” entities. While this accusation might hold true for certain analysts, here at Novus CPQ Consulting, we operate differently. We prioritize ethical standards, conduct data-driven assessments and incorporate diverse perspectives. This dedication to objectivity ensures we deliver valuable insights to vendors, users, and system integrators.

In the fast-paced CPQ landscape, staying ahead requires more than just a good product and sales team. Enter the CPQ industry analyst: an objective expert with deep market knowledge, translating it into actionable strategies for your business. Yes, the initial investment might cause hesitation, but a neutral analyst’s true value far outweighs the cost. It’s a strategic move unlocking benefits that empower you to navigate the competitive landscape and achieve sustainable growth.

Your Trusted Knowledge Partner:

Analysts possess unparalleled knowledge of the CPQ market, trends, and evolving customer preferences. This translates into valuable insights you might miss, often before they reach mainstream awareness. This foresight empowers you to make informed decisions about product development, pricing, and go-to-market strategies, ensuring your CPQ solution remains relevant and competitive.

Objective Benchmarking:

Analysts provide an objective benchmark, offering a clear picture of your CPQ solution’s strengths and weaknesses compared to your competitors. This unbiased evaluation is far more valuable than internal assessments, often clouded by subjectivity. Imagine receiving a detailed report highlighting areas where your CPQ shines and pinpointing opportunities for improvement. With this knowledge, you can make strategic adjustments, differentiate your offering, and capture a larger market share.

Building Credibility and Trust:

Beyond strategic planning, analysts are instrumental in building trust both internally and externally. Imagine leveraging their reputation and expertise to validate your CPQ solution’s potential. Their positive evaluation acts as a beacon of trust, attracting new customers, investors, and partners who value independent validation. This enhanced credibility can open doors to new opportunities, fueling your growth and propelling you towards market leadership.

Remember, the value lies not just in the information, but how you use it. CPQ industry analysts are strategic partners, empowering you to make data-driven decisions, optimize operations, and build a competitive edge. When viewed through this lens, the initial investment transforms into a springboard for sustainable growth, propelling your CPQ solution towards continued success in a dynamic market.

Next time you consider engaging a CPQ industry analyst, remember it’s not just a cost, it’s a strategic investment in your future. Reach out to me directly at Frank.Sohn@NovusCPQ.com to discuss your specific needs and explore how our team can be your trusted CPQ partner!